A scored audit and ready-to-paste upgrade plan for João Sá Gomes and João Morais, designed to support HOPLab's founder-led B2B outreach in Portugal.
18 connections · 18 followers · recent visible activity is comments from 3 and 7 months ago. No About, Featured, Experience, Skills or Recommendations section surfaced in the inspected profile view.
120 connections · 121 followers · no recent posts. Strong education and role history are visible, but there is no About or Featured section and no buyer-facing point of view.
Replace both job-title headlines and add buyer-facing About sections before outreach starts. Every invite recipient who checks the profile should understand, within 3–6 seconds, who HOPLab helps, what is measured, and what to do next.
| Dimension | Score | Status & #1 fix |
|---|---|---|
| Photo | 7 | Friendly, eye contact, branded setting; use a tighter colour portrait. |
| Banner | 3 | Decorative image only; add value proposition + one CTA. |
| Headline | 3 | Founder titles only; lead with ICP and measurable outcome. |
| About | 0 | Not surfaced; add a first-person conversion narrative. |
| Featured | 0 | Not surfaced; pin HOPLab overview, proof, and booking route. |
| Experience | 0 | Not surfaced; add HOPLab and HOP Studio with buyer outcomes. |
| Skills | 0 | Not surfaced; pin buyer-search terms. |
| Recommendations | 0 | Not surfaced; obtain 3 result-specific recommendations. |
| Activity & content | 2 | Comments only; publish original POV 2–3× weekly. |
| Conversion path | 2 | Default long URL and no visible next step; add site + booking CTA. |
| Credibility | 3 | Founder/company affiliation, but no proof, numbers, or method. |
| Dimension | Score | Status & #1 fix |
|---|---|---|
| Photo | 6 | Clear face and eye contact; upgrade crop, light, and background. |
| Banner | 0 | Blank; add the HOPLab assessment promise. |
| Headline | 3 | Skill list; describe who benefits and what improves. |
| About | 0 | Not surfaced; explain his evidence-to-action method. |
| Featured | 0 | Not surfaced; pin an assessment explainer and useful post. |
| Experience | 6 | Five roles and dates visible; add quantified Problem→Action→Result bullets. |
| Skills | 0 | Not surfaced; pin Exercise Physiology, Sports Science, Pilates. |
| Recommendations | 0 | Not surfaced; obtain client and partner proof. |
| Activity & content | 0 | LinkedIn explicitly shows no recent posts. |
| Conversion path | 2 | Default long URL and no visible CTA or service route. |
| Credibility | 5 | MSc, certifications, and roles are solid; results and specificity are missing. |
Opening line: “Building an evidence-led human-performance platform across Sports Performance, Active Longevity and Corporate Vitality.”
Featured: HOPLab overview · best founder POV post · B2B conversation/booking route.
Opening line: “Translate advanced assessment data into practical recommendations for training, recovery and long-term health.”
Featured: assessment explainer · science-to-action post · HOPLab services page.
Approve and paste the two headlines. Keep English as the primary market-facing language; use Portuguese alternatives if local ICP conversion is the priority.
Paste the About drafts, confirm role accuracy, and replace any line that overstates personal involvement.
Create coordinated banners: one promise, one proof line, one CTA. Sá Gomes = partnership voice; Morais = science-to-action voice.
Publish one original post each: founder POV on incomplete performance data; practitioner POV on turning assessment into action.
Warm up before invites: each João leaves five substantive comments on ICP posts daily for three days, then begins the planned 10–15 invites/day ceiling.
Sá Gomes must look credible when clinics, corporate buyers and partners inspect the founder. Morais must look authoritative when gyms, clubs, trainers and athletes inspect the scientist.
Audience: clinics, healthcare, HR, companies, hotels, golf, municipalities, universities and strategic partners.
Campaign job: founder credibility, warm relationships, partner conversations, pricing context and closing.
8 posts: Jul 20, 23, 27, 30 · Aug 3, 6, 10, 13.
Profile promise: direct performance measurement turned into useful partnerships.
Audience: gyms, boxes, studios, endurance clubs, teams, federations, athletes and practitioners.
Campaign job: explain direct measurement vs wearable estimates and turn results into training, recovery and return-to-performance decisions.
4 posts: Jul 22, Jul 29 · Aug 5, Aug 12.
Profile promise: science translated into decisions.
Top skills: Strategic Partnerships · Business Development · Human Performance
Top skills: Exercise Physiology · Sports Science · Performance Testing
20 Sá: lab launch
22 Morais: watch vs assessment
23 Sá: clinic referral
27 Sá: week in the lab
29 Morais: recovery score
30 Sá: corporate vitality
3 Sá: client story
5 Morais: return-to-performance
6 Sá: no public price list
10 Sá: capacity
12 Morais: month in data
13 Sá: partner recap
Headline, About, Experience, contact route and company naming. Owner confirms every factual line.
Install banners. Sá's current photo is usable; Morais improves his photo when ready, but the blank banner cannot wait.
Pin two Featured assets each and three top skills. Request one real, specific recommendation each.
Five substantive comments/day in each lane. Demonstrate judgment; no sales CTA in comments.
Mobile preview, links, accents, titles, then approve the first post and first 10–11 manual invites.
Replace “diagnóstico” with “interpretação dos resultados” unless a regulated clinical diagnosis is actually provided by an authorised professional. Avoid “injury prevention” as a promise; use “functional data for return-to-performance decisions”.
Keep “já trabalhamos com atletas de clubes do Norte” only if confirmable. Otherwise write “trabalhamos com atletas e queremos apresentar o lab aos clubes do Norte”. Never add performance numbers until measured.
Both profiles must tell the same story as their DMs; HOP Lab / High Optimal Performance naming must be consistent; two Featured links must open on mobile; all claims must be verified; invites remain manual and within the fresh-account ceiling.
